J. Walter Thompson Company. Loy Baxter Papers, 1954-1978, bulk 1966-1967

ArchivalResource

J. Walter Thompson Company. Loy Baxter Papers, 1954-1978, bulk 1966-1967

J. Walter Thompson Company. Loy Baxter Papers, 1954-1978, bulk 1966-1967

http://library.duke.edu/rubenstein/findingaids/jwtbaxterloy/

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Loy Baxter was an executive who held a range of positions during a 30 year career with JWT, including General Manager of JWT Mexico; Management Supervisor and Director of Public Relations of JWT New York; and Manager of the Western District (U.S.). The Loy Baxter Papers span the years 1954-1968, the bulk of which document the period 1966-1967, and include correspondence, clippings, corporation records, photographs, promotional materials, newsletters, press releases, public relations campaign proposals, speeches, and a long-playing record. The collection primarily documents Baxter's work with the J. Walter Thompson Company (JWT) as management supervisor and director of public relations. JWT public relations clients represented in the collection include Alcan Aluminum Corporation; Eastman Kodak Company; Liggett & Myers Tobacco Company; National Dairy Products Corporation, Kraft Foods Division; Trailways; and the U.S. Marine Corps.

1.8 Linear Feet; 1200 Items

eng,

David M. Rubenstein Rare Book & Manuscript Library